1st Lifehack
I want to share my experience, which I received dealing with retail startups and launching my own online stores for several years. If you initiate such business you will have 12-hour workday and forget about the rest.
Russian retail is a conservative area. It is very hard to develop innovations and upgrade this system.
2nd Lifehack
Large retailers are never used to making economic predictions. According to surveys about 98% of businessmen follow one simple rule: to sell a good for double what it costs. They don`t want to deal with complicated economic calculations. That is why it will be very hard for you sell a retail startup.
3rd Lifehack
When we call our clients offering them our services they usually answer, “My business is OK.” So direct selling is a wrong way. We developed Spin selling method six months ago. It gave good results. Instead of pressing services on clients we started to interview them in order to know their problems. After analyzing the most topical difficulties we offered them how to solve these problems.
4th Lifehack
Those clients who want to improve something also say that they have no money because of economic crisis or, for example, unstable rate of exchange. They always say it. That is why there is no need to make problem analyzes. Clients will tell all their problems and difficulties but they will not going to pay for solving these problems.
5th Lifehack
Imagine that you have sold several problems of a company. They paid for your job. Then they wanted you to solve all their problems. The main thing is to avoid customization. For instance, one of our clients offered us to develop CRM system for our platform. Other clients supported him. We agreed with them and did it. However a demo version was very unpopular. Nobody wanted to use it. So listen to your opinion and follow your own way.
Polina Poleschuk
News portal editorial office