Search by tag «Marketing» 14 results

• ITMO Graduate and Owner of Chili Marketing Agency Konstantin Khomchenko: Do What You Love and Love What You Do

  The owner of the Chili Marketing agency, ITMO University graduate Konstantin Khomchenko has made his way from a manager to an owner of his own business. Konstantin doesn’t forget about his alma mater either, being a coach at ITMO University’s Accelerator. ITMO.NEWS talked to Konstantin Khomchenko to find out what obstacles are standing in the way of those wanting to launch their own business, and what to avoid when working on your own project.

  17.12.2019

• ITMO Accelerator: New Formats and How to Participate

  For three years now, ITMO University’s entrepreneurship and innovation infrastructure includes a business accelerator. This is a model of early-stage support for businesses created by ITMO students which implies intensive development of a project in the shortest period of time possible. Starting from the new academic year, the accelerator has changed its structure and expanded on the formats of its interaction with the students. It can now offer its services to those who don’t yet have a clear-cut idea for their project. The accelerator staff note that the new programs give all participants the opportunity to fast-track their way to new practical knowledge and skills. Applications are already open. ITMO.NEWS have spoken to Alexey Solomatin, the new head of the accelerator, ITMO University alum and top manager at the international company ThingLink, to find out more about the revamped business program.

  03.09.2019

• Yandex Zen: A User’s Manual

  From VK to Twitter and Facebook, the internet offers a multitude of platforms to promote products on. One of the relative newcomers on the rise in the product promotion game is Yandex Zen, a brainchild of the Russian internet giant Yandex. As of now, the service posts some 40 million users a month and comes up tenth in the amount of traffic compared to other digital platforms. Participating in the annual conference Digital Spring, Timur Ugulava, operations director at the Mediasphere corporate group, and Irina Filippova, Mediasphera’s lead SMM specialist, shared their insights into how to use the service’s tools to achieve effective communication with potential clients.

  03.04.2019

• Manage! Cup Semifinals: Participants Share

  Just imagine that you get to manage a company, and all of its management has just been dismissed? You only have the enterprise's financial data, and you have to choose the optimal strategy that will enhance its investment appeal. What’s more, you only have a day to solve this task, and you don’t know anyone on the team you’ll be working with! These are the kinds of tasks that the participants of the Manage! cup, a countrywide management tournament for students, have to solve. The cup’s semifinals have just taken place in St. Petersburg; the 30 best teams were chosen to participate in the finals in Moscow on March 11-12. The tournament’s winners will be offered internships at the country's leading companies,  as well as the opportunity to participate in Global Management Challenge - a national business management championship.

  16.02.2018