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BizCycle, an international three-year-long project, is being developed together with Finnish partners. The BizCycle team held a meeting with representatives of small and mid-sized businesses and shared current outcomes of the project.
The project BizCycle, which aims to promote bike-based and eco-friendly tourism, as well as support small and mid-sized businesses, is a part of the South-East Finland – Russia 2014-2020 Cross-Border Cooperation (CBC) Program. Specialists from ITMO University, which serves as the project’s key partner, manage the initiative and provide it with IT solutions. A year after its launch in 2018, BizCycle received a prestigious award for contributions to internal and external communications during CBC Program’s second annual session in St. Petersburg.
Ex-Chairman of European Parliament’s Committee on Transport and Tourism Michael Kramer on Developing Cycling Tourism
Michael Kramer is an experienced bike traveler, member of the European Parliament (2004-2019) and the European Green Party, the Chairman of the European Parliament’s Committee on Transport and Tourism (2014-2017), as well as the initiator of the EuroVelo 13 – Iron Curtain Trail project, a cycle route of over ten thousand kilometers stretching from the Barents to the Black Sea. He has recently participated in the BizCycle international project held in Vyborg with ITMO University as its leading partner. In this interview with ITMO.NEWS, the expert shares about the experience of European countries in developing cycling routes and why it is beneficial for the economy.
What facilities do bike travelers need? How to create a bike-friendly environment in the border regions of Russia and Finland? And how can entrepreneurs contribute to this process? These and other questions were discussed at a workshop for the representatives of small and medium-sized businesses of the Leningrad Oblast and Southeast Finland, which took place in Vyborg. The event was organized as part of the BizCycle international project aimed at developing the bicycle tourism ecosystem in the border regions of Russia and Finland. Among the project’s partners is ITMO University. The workshop brought together entrepreneurs from the Leningrad Oblast and the Kotka-Hamina region, as well as students of several St. Petersburg’s universities.
How to create a bike-friendly environment in the border regions of Russia and Finland, help cycling tourists effectively plan their itineraries, and foster the development of local businesses that would cater for such travelers? These are some of the questions in the center of the BizCycle international project. Having kicked off in November this year, it is now being implemented as part of the South-East Finland – Russia Cross-Border Cooperation program, with ITMO as the leading partner. The university’s specialists will work on the project together with representatives of Finnish companies, the Committee for Tourism of the Leningrad Oblast, and the Tourism Information Center. The objectives and stages of BizCycle’s implementation were recently discussed at a briefing organized for St. Petersburg’s cycling community. ITMO.NEWS reports on the keynotes of the meeting.