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‘New Wallet’ Founder Mikhail Leontiev: ‘My Ultimate Goal is to Make People Associate Russia with Business’
Five years ago, ITMO graduates brothers Mikhail and Alexey Leontiev launched their business in manufacturing wallets from Tyvek, an innovative material that combines the properties of paper, plastic film, and textile, thanks to which items made from Tyvek are tear-proof, don’t get wet and weigh only tens of grams. Leontiev brothers started working on this concept when they were studying at ITMO University’s Faculty of Physics and Engineering. Nowadays, their wallets are sold in 150 shops nationwide and the company’s accomplishments include successful collaborations with popular streetwear brands, trendy calligraphy artist Pokras Lampas, Louna music group, and the founders’ alma mater ITMO University. ITMO.NEWS met with Mikhail Leontiev to talk about creating a unique brand, starting your own company, and going all the way from engineer to businessman.