Search by tag «QULLAB» 2 results

• What Are Vernacular Regions and Why Study Them?

  Should we perceive a city according to its administrative layout, or it is better to consider how its citizens fathom the urban environment? In the late 1960s, American geographists introduced the term “vernacular region”. In recent years, Russian urban scientists also started to research this subject. At a joint seminar organized by ITMO’s Institute of Design and Urban Studies and MLA+, experts discussed why it’s necessary to study regions that are not outlined by official borders, and how that can contribute to improving the urban environment.

  20.03.2019

• Affiliate-Friendly Advertising Network: Connecting Small Businesses and Clients

  According to urban development specialists, Big Data analysis can help people form close-knit communities based on shared values and interests. This is the main objective of a new project with the working title ‘Affiliate-Friendly Advertising Network’, launched by the Quality of Urban Life Laboratory (QULLAB), a resident of ITMO’s Institute of Design & Urban Studies. What this network does is it gathers and analyzes data about citizens’ visits to restaurants, cafes and other eating spots in St. Petersburg. The laboratory’s project even became the winner of a competition organized by the Institute of Media, Architecture and Design as part of the In the City Conference.

  20.12.2018