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• Virtual Influencers: What Are They?

  Adidas Russia has unveiled Russia’s first virtual influencer: a digital twin of the model Sasha Panika named Asya Strike. As of right now, the virtual model can boast a little more than 1,000 followers on Instagram. Asya isn’t the first virtual model in Russia, and virtual influencers have existed for quite some time now: they run social media accounts and even sign contracts with the likes of Balenciaga and Balmain. So what are digital influencers, how are they made, and how much do they cost?

  19.12.2018