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  • Meet the Minds Behind ITMO’s English Social Media

    Wondering what happens behind the scenes of ITMO’s social media? I met up with a few of my colleagues who manage ITMO's official English-language social media pages to learn about them and their work. Join me on an insightful ride as we discuss all things social media.


  • Yandex Zen: A User’s Manual

    From VK to Twitter and Facebook, the internet offers a multitude of platforms to promote products on. One of the relative newcomers on the rise in the product promotion game is Yandex Zen, a brainchild of the Russian internet giant Yandex. As of now, the service posts some 40 million users a month and comes up tenth in the amount of traffic compared to other digital platforms. Participating in the annual conference Digital Spring, Timur Ugulava, operations director at the Mediasphere corporate group, and Irina Filippova, Mediasphera’s lead SMM specialist, shared their insights into how to use the service’s tools to achieve effective communication with potential clients.


  • Personal Branding in 2019: the Do’s and the Don'ts

    During her open lecture at OKHTA LAB, Elnara Petrova, the CEO of SMM agency NextMedia, shared some tips on building a personal brand, working with your audience, attracting interest, taming algorithms and dealing with negativity. Below are key excerpts from Ms. Petrova’s lecture.