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What is the most efficient way to tell about a Master’s program to potential applicants? And what will help attract the best of them? These questions were at the center of the meeting “Force of attraction, or development strategy of an educational program”, which was organized for heads of educational programs by ITMO’s Master’s Programs Department in collaboration with the Strategic Communications Department as part of the ITMO.Expert project. Alyona Gupaisova, vice head of the Strategic Communications Department, Ksenia Kuzmina, head of the Master’s Programs Development Center, and Yuri Monahov, head of Master’s Admission Office, spoke about the tools for attracting applicants and things that one should consider when developing Master’s programs.
From VK to Twitter and Facebook, the internet offers a multitude of platforms to promote products on. One of the relative newcomers on the rise in the product promotion game is Yandex Zen, a brainchild of the Russian internet giant Yandex. As of now, the service posts some 40 million users a month and comes up tenth in the amount of traffic compared to other digital platforms. Participating in the annual conference Digital Spring, Timur Ugulava, operations director at the Mediasphere corporate group, and Irina Filippova, Mediasphera’s lead SMM specialist, shared their insights into how to use the service’s tools to achieve effective communication with potential clients.