Pragma 

We've already told you about the other handy Yandex services – like maps, taxis, and delivery – but now, the company has launched their own homeware brand, Pragma. And it’s a real find! Think of any item you might need at home: a towel, a set of bed linen, curtains… they have it, and in a perfectly Pinterest-worthy look! You’ll find bright colors, cheerful prints like stripes and florals (all that is now called dopamine decor), as well as neutral shades for minimalist interiors.

There’s also everything to stock up your kitchen: mugs, plates, baking pans, glass, porcelain, or ceramics. The list extends to homewear and bathroom equipment. To put it shortly, it’s a solid IKEA alternative on the current market. 

The best place to buy is on Yandex’s very own marketplace Yandex Market, but you can also find their products on Ozon and Wildberries.

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Textiles 

Since few brands go all-in like Pragma, we can split the rest into categories. The first one that is worth your attention is YERRNA (Ozon, Wildberries). Based in Ivanovo Oblast, Russia’s textile capital, YERRNA is an independent brand that sticks to the traditions of quality. They offer affordable blankets and pillows, as well as bed linen in solid colors and playful patterns, all made from cotton and satin. When ordering their sets online, pay attention that they include only pillowcases and duvet covers, while bedsheets are sold separately. 

Another Ivanovo-based brand with a similar concept is Urban Family (Ozon, Wildberries) – their range of goods is a bit wider and also includes towels, bathrobes, and pajamas. And if you’re feeling like paying a bit extra for more intricate patterns, check out Lamoda Home. 

To add stylish statement items to your space, explore Moroshka (Yandex Market). Their cushion covers, curtains, and throws combine interesting textures and modern designs. 

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Credit: Brooke Lark (@brookelark) via Unsplash

Credit: Brooke Lark (@brookelark) via Unsplash

Kitchenware

A nice plate or mug can set the mood for the day and make any meal look instantly better.

If you like modern minimalism with a hint of color, check out dvkb (Ozon, Yandex Market). Their neat, stylish designs will fit into any kitchen.

Dreaming of owning some pieces from the Imperial Porcelain Factory? Their collections are stunning but often go beyond a student (or even “adult”) budget. Instead, take a look at regional manufacturers like Bashkir Porcelain (Ozon, Wildberries), Kuban Porcelain (Ozon, Yandex Market), or Dulevo Porcelain (Ozon). They produce simple items as well as patterned ones, and the best thing is that the prices won’t drain your purse.

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Household appliances

If you’re looking for small appliances – a new kettle, toaster, or hair dryer– there’s no need to head to a store anymore. Just like with mugs and pillowcases, you can easily order everything online through major marketplaces. Check out Kitfort (Ozon, Yandex Market) or Redmond (Ozon), which are reliable Russian brands known for quality and affordability. The list couldn’t be complete without another brand by Yandex, Tuvio. Their budget-friendly version of the Dyson hair styler made a blast last year.

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Don’t miss our selection of local home decor brands and tips on how to shop like a local!