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ITMO graduate Vitaly Sotnikov’s startup NativeOS provides a way to automate native video advertising. The algorithm chooses which videos to embed the client’s advertisements in so that they fit the needs of its viewers. NativeOS is currently preparing for a full-on launch on the US market. Vitaly Sotnikov came to his alma mater on business – and found time to talk to ITMO.NEWS about his project and how it works.