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The forum and exhibition Saint Petersburg Travel hub, which gathered members of the nation’s tourist community and participants from 57 regions of the country, has recently come to a close. This year’s Travel Hub coincided with the 23rd session of the General Assembly of the World Tourism Organization. One of the forum’s topics was the digital transformation of the travel industry. ITMO University took part in the exhibition; its staff presented a number of interdisciplinary projects that weave together the history and culture of St. Petersburg with digital technologies.