Search by tag «Brand» 6 results

• 15 Russian Beauty Brands to Add to Your Routine

  For every budget and every body part, here’s our team’s selection of worthy makeup and skincare lines made in Russia.

  03.11.2023

• How To Promote Your Business Online: Channels, Tips, and Common Mistakes

  What are the best ways to promote your project on social media via a website, a blog, or your own YouTube channel? What strategies should you try? And what common mistakes can you avoid when starting your campaign? Valerie Kraskova, founder of the Lab322 marketing agency, answered all these questions at an ITMO Accelerator workshop.

  11.12.2020

• Yandex Zen: A User’s Manual

  From VK to Twitter and Facebook, the internet offers a multitude of platforms to promote products on. One of the relative newcomers on the rise in the product promotion game is Yandex Zen, a brainchild of the Russian internet giant Yandex. As of now, the service posts some 40 million users a month and comes up tenth in the amount of traffic compared to other digital platforms. Participating in the annual conference Digital Spring, Timur Ugulava, operations director at the Mediasphere corporate group, and Irina Filippova, Mediasphera’s lead SMM specialist, shared their insights into how to use the service’s tools to achieve effective communication with potential clients.

  03.04.2019

• ITMO Student on Management, Branding, and Working with Gucci

  How to juggle university studies and a modelling career? ITMO student Maria Igoshina knows the answer, as she successfully combines studying management at ITMO with modelling for Gucci, traveling to Europe for fashion shows, and developing St. Petersburg brand Lokis. She told ITMO.NEWS about the power of Instagram, Fashion Tech, and juggling two jobs.

  23.08.2018

• ITMO University Developing New Design System

  All of ITMO University’s online resources will soon be united by a common style; this year, the university’s UI/UX design team has begun the development of its own design system. Its introduction will increase the university’s brand recognizability as well as shorten the time needed to create websites and landing pages for its many departments, says Marina Kholodova, head of UI/UX Design at ITMO University. In the first stage, the project team will provide a landing-creation tool for internal customers. In the future, this will let university staff create and edit landing pages for various events on their own.

  08.05.2018

• Brandbook 2.0: ITMO Style

  ​Russia's leading university in IT and Photonics continues to develop its corporate style, as well as a system of sub-brands. The recent changes were reflected in the renewed brandbook that was published on ITMO's official portal.

  27.03.2017