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Nanoblogging, Twitter Reincarnation and Instagram-Archives Monetization: Founder of Hello blogger On Current Digital Trends
In 2019, there are over 500 million blogs on the Internet, with a new post published every 0.5 seconds and read by 77% of all internet users, according to data provided by 99firms. How hasthe blogosphere changed over the last five years? Why is YouTube becoming more and more like TV while we are getting used to non-stop content consumption? And can you make a living from a blog without millions of followers? All the latest blogging trends, as well as predictions and expectations in the field were covered in a lecture by Tatiana Ivanova, the founder and CEO of the Hello blogger group. It has only been operating for eight years, but it has already organized more than 2,000 advertising campaigns and over 30 events ranging from Vidfest to VKfest. The lecture was part of ITMO’s Marketorium Forum and here are some of its highlights.
The past Sunday, April 7, ITMO University hosted the finale of the ITMO-VK competition held by the popular social network VK. More than 5,000 school students from 60 regions of Russia and the neighboring countries took part in the competition from the comfort of their home. On April 5-7, the 351 participants who passed into the final round came to St. Petersburg to compete for the main prize: 10 bonus Unified State Exam points to be used during admission to ITMO University, as well as MacBooks supplied by St. Petersburg City Administration, tickets to this summer’s VK Fest, and other gifts from ITMO University.
During her open lecture at OKHTA LAB, Elnara Petrova, the CEO of SMM agency NextMedia, shared some tips on building a personal brand, working with your audience, attracting interest, taming algorithms and dealing with negativity. Below are key excerpts from Ms. Petrova’s lecture.
What can data from blogs and social networks tell us about their users? Is it possible to develop mechanisms that will allow us to identify fake information? Specialists from a dozen universities and organizations from all around the world are solving these issues as part of the RENOIR project. Its key goal is to develop new means of processing social information. Joanna Toruniewska, a PhD student from the Warsaw University of Technology, has come to ITMO as part of the project. She spoke with ITMO.NEWS about her work and how computer science can be used to process social information.
How can we help people with dementia communicate with their family members, memorize things, and live a normal life? A Horizon 2020 program that brings together scientists, psychologists and medical specialists from Great Britain, Germany, and Spain aims to solve this problem. Daniil Razdyakonov, a PhD student at ITMO University and member of its Technopark’s resident, the VISmart company, is also participating in this project. In an interview for ITMO.NEWS, he spoke about how programmers help medical specialists and psychologists solve social problems.
Last week, ITMO University hosted the first international Cognitive Technologies and Quantum Intelligence conference. The event brought together scientists from interdisciplinary fields that study the application of quantum approaches in researching human cognitive and psychological processes. The experts also discussed the capabilities of quantum computations in analyzing Big Data, and presented a series of reports on the subject of studying and manipulating public opinion in social media.
These days, it’s impossible for us to imagine spending a day off social media. How do they affect our mind and psyche? There’s always a negative undertone to this question: do they make us dumber, waste our time, or make us vain? But let’s see what science thinks about this matter. ITMO.NEWS sets out to understand – how does social media really change us?
Julian Siddle, a BBC science journalist and the producer for BBC World Service and BBC Radio, has given a series of talks at Central Exhibition Hall Manege and ITMO University as part of the UK-Russia Year of Science and Education 2017. Speaking to the audience, he discussed the ways to explain gravity waves to children, why major discoveries often begin with the simplest questions and whether scientific content can compete with the social media’s top vloggers.
A research team comprised of scientists from ITMO University and the National University of Singapore developed a new system that recommends sights and venues after analyzing data from social media. The system is based on complex models that use different types of data from three social networks: Instagram, Twitter and Foursquare. What's more, the researchers analyze both the behavior of single users and information in clusters - from communities of people that share common interests. These models allow to improve the existing recommendation systems, note the authors. The results of the research were published in an article for the International ACM SIGIR Conference on Research and Development in Information Retrieval organized by the SIGIR association that celebrated its 40th anniversary this year.
What do urban planning experts learn from photos in Instagram? How does data derived from social networks help bring people together? These and other questions are researched by Damiano Cerrone, the co-founder and content-manager of Spin Unit - a transnational research team that works at the confluence of such fields as Urban Science and Art&Science. Last weekend, he gave a lecture for ITMO University's section at the popular science conference Parsec-2017. In an interview for ITMO.NEWS, Mr. Cerrone explained how scientists derive large amounts of data from social networks, why one can't fully trust information from Instagram and what is there to learn from studying St. Petersburg's metamorphology.