Search by tag «eSport» 3 results
Over the years, public attitude towards gaming has evolved through various stages: from complete disregard to careful appreciation. However, in many minds this cultural phenomenon still continues to be a form of entertainment with possibly dangerous side effects and a mostly young audience. We are here today to demonstrate that there is much more to be discussed in the industry that has been rocketing in the last 20 years.
In January 2018, the startup Funbo began to organize online games where fans could play with professional cyberathletes . By February, the project’s authors had already conducted about 10 games with different professional players, but they also faced issues that made them consider changing their project’s format. It turned out that the main motivation for playing with an accomplished cyberathlete is to learn something new, improve one’s skills, and get valuable advice, which is why the team decided to focus on an educational course that can turn an amateur gamer into a successful professional.
The Vzlet hackathon is an annual all-Russian contest for students interested in such fields as marketing, PR, and digital communications. The recent event’s finalists got training by the country’s leading specialists and prepared cases for the Megafon company. The topic of 2018’s hackathon was “Marketing in eSport”; each of the 20 teams had to develop a concept for a platform which could be used by one of Russia’s major mobile providers to enter the eSport market. Read more about the hackathon’s three winning projects.