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ITMO graduate Vitaly Sotnikov’s startup NativeOS provides a way to automate native video advertising. The algorithm chooses which videos to embed the client’s advertisements in so that they fit the needs of its viewers. NativeOS is currently preparing for a full-on launch on the US market. Vitaly Sotnikov came to his alma mater on business – and found time to talk to ITMO.NEWS about his project and how it works.
The case-tournament LeaderCup Legal Ads took place at the “Boiling Point” creative space organized by Russian Agency for Strategic Initiatives. It was dedicated to fighting unauthorized advertisements and illegal graffiti in St. Petersburg. 10 teams made up of 150 local students proposed more than 50 various solutions to solve the issues related to maintaining the Northern Capital’s refined image. ITMO University’s students who took part in the tournament have secured the second place. ITMO.NEWS spoke with their members and found out more about how everyone can help against illegal advertising and graffiti.