Search by tag «science communication» 84 results
Science Film for the Modern Viewer
The 12th International Science Film Festival “World of Knowledge” took place in St. Petersburg on October 18 to 20. This year’s topic was Ecology. The festival presented scientific and educational films from Russia, France, Germany, Australia, Spain, the UK and others. The program included a film competition, a separate short film program, scientific lectures, workshops and talks on ecology, film and art. Several screenings were held at ITMO University. ITMO.NEWS visited the festival and asked the guests what they look for in modern science films and how it can appeal to a mass audience.
23.10.2017
Gazprom Media Technologies CEO: Never Say "I Have No Experience"
A usual resume describing your education, skills, and list of awards is a thing of the past. Now, recruiters also analyse social media profiles of job applicants, and some focus on big data. According to data from Deloitte, about 40% of HR departments around the world have started using these tools last year. The preferences of applicants are also changing: even now, people aren’t chasing a lot of money, preferring creative freedom and new opportunities for development. Are big companies ready for these changes, why is there a special need today for corporate PR and, finally, how important is your social media presence? Vadim Fedotov, the General Manager of Gazprom Media Technology, shared all about this and more with students from the Master’s Program in Science Communication. He shared his personal experience, and also gave advice which could help with effective brand promotion. ITMO.NEWS has a full summary
16.10.2017
BBC Expert: How to Make Science More Accessible
Julian Siddle, a BBC science journalist and the producer for BBC World Service and BBC Radio, has given a series of talks at Central Exhibition Hall Manege and ITMO University as part of the UK-Russia Year of Science and Education 2017. Speaking to the audience, he discussed the ways to explain gravity waves to children, why major discoveries often begin with the simplest questions and whether scientific content can compete with the social media’s top vloggers.
15.09.2017
"In English, Please": De-Jargonizer Helps Make Science Accessible
Israeli scientists have developed software that can analyze a scientific article’s level of comprehensibility. The algorithm, named De-Jargonizer, separates words into three categories according to their frequency of use and, using a simple formula, determines how accessible the text will be to a wider audience. Having tested their software on articles from PLOS ONE, the scientists learned that the abstracts of some articles can consist of rare scientific terms by up to 27 percent. Developers hope that their program will help adapt texts to be more accessible to a majority of people.
21.08.2017
Cool Science: Why Science Communication Matters
Science communication is new to Russia, both as a concept and as a career field. Yet in just a few years a community of experts on the matter has formed here, and they are ready to start making science accessible to the larger society. Why does it matter? What are the main difficulties of this task? How can you innovate science communication? These are some of the questions that were asked at the launch of the new “Formula for Science PR 3.0” handbook – a collection of practices and expert opinions. The Moscow event was organized by Russian Venture Company’s Communication Lab, ITMO University and Association for Communication in Education and Science (AKSON)
09.08.2017
ITMO Students Share Summer Internship Stories
Every summer, ITMO students travel all over the world to participate in internships and visit the world’s largest companies and universities. Internships have long ago stopped being simple working affairs and are now seen as exciting adventures and a way to gain unique experience. ITMO.NEWS has prepared a few stories about our students’ most fascinating summer internships – from working at Google to being a science journalist in Sicily.
26.07.2017
“Formula for Science PR 3.0”: SciComm for the Modern Society
How does scientific knowledge manage to survive in a distrustful society? What should science journalists do in the post-truth era? How is science communicated in Germany, Italy and Russia? Can science and business finally be friends? The “Formula for Science PR 3.0”, a newly assembled collection of practices and expert opinions in the field of Science Communication, answers all these questions and more. The “Communication Lab” project of the Russian Venture Company (RVC) publishes the only handbook on Science Communication in Russia. Its third edition was developed by ITMO University’s Center for Science Communication: more than 20 experts working in science popularization in Russia and abroad were invited to take part.
14.07.2017
American Scientist’s Experts on Scientific Standup Shows and Singing Dinosaurs
Jamie Vernon, editor-in-chief at American Scientist and head of the Science Communication Department Sigma Xi and Brian Meloy, blogger and science comedian, gave lectures on science communication at ITMO. The experts believe that instead of dry facts and complicated terms one has to use jokes to talk to the public about science.
06.03.2017
Society or Scientists: Who Needs Science Communication More?
Peter Broks, sociologist and visiting professor at Rhine-Waal University of Applied Sciences and Andrey Kozhanov, Deputy Dean of the Faculty of Social Sciences of the Higher School of Economics, speakers of the two-day educational course "Theory and Practice of Science Communication", debate on the roles of science communication, its applications and influence on society.
02.03.2017
SciComm in Russia: How Does It Work and What’s Its Future?
If you think that everyone knows that the Earth revolves around the Sun — well, you'd be disappointed. According to data gathered by the Higher School of Economics three years ago, 8% of respondents in Russia still believed it's vice versa. So, what does this mean? At the very least, it means that science writers, communicators and journalists still have a lot to do! During the recent course "Theory and Practice of Science Communication", its participants learned how to speak about complex things to a wide audience, why business needs science communication, and what will be popular science's future.
02.03.2017